Posted Kathleen Pooler /@kathypooler with Diana Cruze/@ladysalesman
I’m very pleased to feature memoir Author Diana Cruze in the guest post on her memoir A Life in the Day of a Lady Salesman. Diana and I met on Goodreads. Diana blazed a trail through the Appalachian Mountains and brings us along on an adventuresome and humorous trip. But underlying this lady salesman is a woman who has to fights hard to establish herself in what the people she serves believe to be a man’s job.
My book reviews can be found on Amazon and Goodreads.
Welcome, Diana!

Finding Memoir Themes
A Life in the Day of a Lady Salesman—an odd title for a memoir with male chauvinism in the workplace as one of the book’s themes. Lady Salesman is no longer proper when speaking about or to a female salesperson. Before I wrote the first word of my memoir, I knew the title, which is a nod to my customers in southern Appalachia.
From Preface:
I slipped through the back door of the school kitchen. Two cooks yelled, “Gladys, the lady salesman is here.”
I heard that call often during years of selling to school lunchrooms and other accounts.
Southerners have long been thought of and portrayed as ignorant backwoods hillbillies. While one chapter in my book does discuss Appalachian language, I never mean to ridicule the folks I met. Simply put, the mountain population speaks as generations before them have spoken. Referring to a salesperson as a lady is indeed a compliment in southern Appalachia.
“Appalachian speak” has been the subject of a wealth of books and articles. Christy, a 1967 novel by Catherine Marshall, documented the connection between Appalachian dialect and the English-Scottish immigrants to our southern mountains.
A Life in the Day…because the many unusual, humorous, or frightening events that took place during my 32 years selling products in mountains and valleys of TN, KY, West VA, VA, and NC caused each day to seem like a lifetime.
Well, what is the theme of my memoir?
Male supervisors who made work life difficult in most office positions I held? “Diana, bring me coffee and hurry,” I seethed as my own work was interrupted while I poured coffee, wanting to pour it on the bosses’ head.
Or male sales managers who cared only for the sale and disregarded needs of the customer? Yes, my desire to escape these supervisors certainly is woven throughout the book.
Adventures that I lived as a child are largely responsible for my driving across treacherous mountains, becoming lost while searching for customers. Seeking freedom, independence, and a decent income is a significant idea in my memoir.
All these subjects: male bigots, adventure seeking, desires for freedom and earning money all are subject matter for this memoir.
I began my book with anger at unfair treatment by bosses, with yearning to tell with humor of my adventures, whether comical or sad, with the awful trials of learning how to sell. Telling of the beauty of our hills and valleys and rivers is also central to my story.

Photo Credit: Dreamstime via Diana Cruze
In the end, the truth that the people of my southern Appalachia are also my theme came through this memoir. I learned to appreciate and care deeply for my customers who were employed as school lunch room cooks, street department workers, linemen, maintenance mechanics, custodians, and many more folks working each day no matter the weather with low pay and few benefits. These people showed me kindness and shared personal stories of their families. Judy, a housekeeping supervisor for a large health care facility once told me, “We are the downstairs people who hold up the rest of the building.”
Here you have the themes of my memoir. You choose the one you like best.
A quote from my book:
“Even though selling chemicals remained challenging, I loved to trek anywhere through rainbows on the road: Brownsville, Bowling Green, Greeneville, White Pine, Copper Hill, Bluefield, or Gray.”
***
Thank you, Diana, for showing us the various layers of themes that have emerged from your memoir. You take us on an adventure through the Appalachian mountains and pique our interest about the people and experiences you encountered.

Short summary of A Life in the Day of a Lady Salesman:
My sales career began in the late ‘70s when I grew tired of office life and sexist bosses. Keebler Cookies offered me a temporary route position, covering for their vacationing sales reps. A cookie and snack position led to a job with a novelty company based in Roanoke, VA until a candy and tobacco company, Tobacco Sales, hired me. IDI (a grocery distributor, located in London, KY) kept me employed for 3 years and I finally chose industrial chemical sales as my last career. Starting my own company in1994 afforded me even more freedom and frequent headaches.
The variety of jobs took me to KY, West VA, VA, TN, and parts of NC.
Although my jobs afforded me the freedom that I enjoyed as a child, my fear of heights made for many harrowing trips across mountainous regions. Mountains proved to be only one of many barriers to a woman in sales during the ‘70s, ‘80s, and ’90s. Although most customers welcomed me, I did often hear sexist remarks. Probably the worst hurdle I faced was learning to make cold calls without shaking from nervousness. I plowed through the cold calls and summits, earning a nice living while enjoying freedom and fun with my customers.
A Life in the Day of a Lady Salesman is available through Amazon, Union Ave Books in Knoxville, TN, Crossville, TN Library, Powell Library in Knoxville, and by emailing me at dianacruze41@gmail.com
Author’s Bio:
Knoxville, TN is my birth place where I have lived most of my life, except for 5 years in Rabat, Morocco and 3 years in Pensacola, FL. I am married to Wayne Cruze, who is retired from the U.S. Navy. My children, Kelly, Cheryl, and Brandon all live in Knoxville. Estella, 9 and Dolan, 5, my adorable grandchildren give me the greatest joy in my life.
Writing has been a passion for most of my life. My poem, “Whirlpool” was published in New Millennium Writings. In 2012, I won first prize for my non-fiction piece, “Words and Music” from Knoxville Writer’s Guild where I am a member.
Contact Information:
Facebook: Diana Amann Cruze
Twitter-@ladysalesman
Linkedin-Diana Cruze
Google+ dianacruze41@gmail.com
How about you? How have you found the themes of your memoir or story?
Diana has graciously offered to give a copy of her memoir away to a lucky commenter whose name will be selected in a random drawing.
We’d love to hear from you. Please leave your comments below~
Next Week:
Monday, 12/2: “A Fourth Blogaversay Celebration:My Blog in PIctures”
Thursday, 12/5: “Creativity” by Bryan Cohen












