Category Archives: Publishing options

Why I Decided to Go with a Small Publisher For My Memoir

Posted by Kathleen Pooler/@kathypooler

 

 

“To thine own self be true, and it must follow, as the night the day, thou canst not then be false to any man.” William Shakespeare

 

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Photo Credit: dreamstimefree

 

 

One of the greatest aspects of being a writer today is that we have so many routes to publication. But sometimes the very thing that makes the process exciting also creates dilemmas. It pays to do your research.

 

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4 Key Publishing Models by Jane Friedman

 

There are pros and cons to each route. Here is an excellent article on factors to consider when deciding to go with a small press: Vanity Press in Small Press Clothing.

Preditors and Editors is another valuable resource for writers and authors seeking agents, editors and publishers.

 

My Decision-making Process:

I tend to suffer from an ailment which I will label “paralysis of analysis.”  The only two times in my life I did not honor this well-practiced modus operandi was when I decided to get married. But I digress and that’s the subject of my first memoir Ever Faithful to His Lead: My Journey Away From Emotional Abuse. I took an uncalculated leap of faith and ended up falling into an abyss I had to climb out of.

 

Any other big decision—having a child, choosing a college, deciding on a career change, retiring from my nursing career, etc– had me writing out lists of pros and cons, talking endlessly to family and friends about the decision and losing sleep.

 

But (and it’s what comes after the but that counts), this process has served a valuable purpose. When I do finally reach a decision, there is no question. There is a sense of rightness and finality. There is no turning back.

 

I have struggled with my decision on the best route to publication for my memoir.

 

To be honest, my favorite route is Indie publishing for the independence, efficiency and sense of satisfaction in having creative control over my work. I feel strongly that anyone who self-publishes has to work twice as hard to maintain the same level of excellence as the author of a traditionally published book. If writers maintain a commitment to excellence by creating their own team of professionals—editors, cover designers, formatters, etc- there should be no difference between an Indie published book and a traditionally published book.

 

We are entrepreneurial authors in charge of our works.

 

And, no matter which route to publication we choose, there is no easy way. It’s all hard work, both the writing and the marketing.

 

 

 

As authors, we take the responsibility for learning our craft and promoting our book.

 

Like any other major decision in life, I had to factor in individual issues such as chronic illness, age, family life, time. I’ve been more aware of the passing of time lately. I don’t mean that in a morbid, negative way. Rather a life affirming way, where my time with my family and friends is precious. I don’t want to lose sight of what matters the most in my life. Writing is a passion for me but I am aware of how it keeps me from being present to my family and friends.

 

After months of deliberation, I have made a final decision based upon what I feel is best for me, for now. I have taken the time to get to know a small publisher whom I have grown to trust and value for his sound advice and for his experience in the publishing world. I have found a partner to assist me in the process of launching my “baby” into the world and I couldn’t feel more satisfied.

 

About Paul Burt and Pen and Publish, Inc:

 

His name is Paul Burt and he is the Founder/President of Pen and Publish, Inc. Pen and Publish was established in 2005 to work with schools and nonprofits to professionally publish student collections. They have added adult titles and collaborative/traditional-hybrid imprints Transformation Media Books (body/mind/spirit) and Open Book Press.

 

They also provide publishing services for small presses and individual authors.

 

Paul reached out to me on social media. He found me when I left a comment on Dan Blank’s WriterUnboxed post ,then he visited my site and left a comment on my post.  So goes the power of making meaningful connections via social media.

 

It pays to show up!

 

So why did I choose Pen and Publish out of all the options available?

 

Communication: It takes time to establish trust, especially in this current publishing environment where companies prey on vulnerable new authors. We both would be taking a risk so we had to spend some time getting to know each other. After several hours on the phone, and many emails back and forth, we forged a partnership. In the end, we were willing to take the risk on each other. Paul answered my emails promptly which was one of my criterion. Several other publishers were not as responsive.

 

Collaboration: Paul has taken the time to guide me in edits and marketing activities while leaving the decisions—title, book cover, marketing, crowdfunding– up to me. I feel like I have the best of both worlds, an experienced publisher to guide me and creative control over my work in progress. We are working together on a Pubslush pre-marketing campaign to help spread the value of the book. TBA

 

We are working on making this a win-win-win situation for him as the publisher, me as the author and, ultimately, for the reader.

 

Credibility: In his LinkedIn profile , Paul describes himself as a “social entrepreneur with a focus on win-win-win results.” He has fifteen years of book publishing experience as well as prior experience in nonprofit fundraising, printing industry sales and sales supervision. My conversations with Paul bore out these descriptions. I could have listed these attributes without reading his profile.

 

A Few Key Features of an Author Friendly Contract that factored into my decision:

 

*Gatekeeping services: access to editing, book cover designers, marketing plans.

 

*Quickly increasing royalty percentages linked to book sales.

 

*Print and Digital distribution with access to international markets and wider distribution channels.

 

*Upfront Costs: no fee to publish.

 

*Accessibility to publisher for ongoing questions/support.

 

*Copyright ownership maintained by author.

 

*Provision to cancel without cause.

 

 

 

 

 

Here are the lessons I’d like to share that may help you in your own publishing decisions:

1.   Be clear on your publishing objectives: mainstream, POD, digital version only,etc.

 2.  Study available options. The market is saturated with how-to books. Here is a post with a  list of resources that helped me. 

3.  Take time to be clear on your own needs related to finances, personal, time,etc.

4.  Be realistic about the pros and cons of each route as it relates to your needs.

5.  There is no one right way.

6.   Honor your needs and make a decision that fits in with those needs.

 7.   Move forward in faith and hope, knowing you have been true to yourself and  your prospective readers.

 

Find the best way for YOU to get your book into the hands of your readers.

 

 

 

 

We all have to find our own way through the maze of options. Best wishes on your journey to publication!

 

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Photo Credit: dreamstimefree

 

I’d love to hear your comments and am happy to respond to any questions. Paul has also agreed to be available for comments. Please leave your comments below~

 

 

Announcement: 

Congratulations  to Clara Bowman-Jahn for being the winner of Saloma Miller Furlong’s memoir, Bonnet Strings!

 

This week:

Thursday, 4/24/14: “Journaling as Seed for Memoir: A Memoir Moment”

 

Divide and Conquer: Turning a Book into a Series by Victoria Noe

Posted by Kathleen Pooler/@kathypooler with Victoria Noe/@Victoria_Noe

 

“In our world, divide and conquer must become define and empower.” Audre Lorde

 

It is my pleasure to welcome Viki Noe back for a guest post on why she decided to turn her nonfiction book about friend grief into a series. Viki and I met in Dan Blank’s  Build Your Author Platform Course in 2011 and have been mentoring each other ever since. Viki has recently released her third in a series of books on dealing with the loss of a friend.

Welcome back, Viki!

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Victoria Noe, Author

The Story Behind the  Story…

It’s been four years since I embarked on the latest reinvention of my work life. The learning curve – coinciding with explosive change in the publishing world – has been steep and constant. That’s the thing about being a writer  these days (self-published or not): you are constantly learning. It might be new technology, new marketing possibilities, new opportunities. But learn you must if you are to be successful in your craft or business.

 

One of the things I learned was to choose my mentors carefully. Kathy is one. Porter Anderson is another. And so is George Davis. Kathy keeps me grounded and focused on the craft of writing, as well as a constant, gentle reminder of the importance of supportive friends. Porter keeps me informed and occasionally entertained on the business side. And George…well, George is the person responsible for my book becoming a series.

 

I spent about 18 months shopping my book about people grieving the death of a friend. I went to pitch slams at conferences, researched agencies, sent queries and proposals. Those who were professional enough to respond (about half) gave a variation of the same response: great idea, but they didn’t know how to market it.

One day I opened the email with the latest rejection and said to myself, ‘well, I do.’ That’s when I took Porter’s advice to self-publish. Not long after, I was having lunch at Book Expo with friends, including George. I told him of my decision to self-publish, which he enthusiastically supported. Then he said,

“I’m telling you, this should be a series.”

 

If memory serves me, it wasn’t the first time he’d made that suggestion. I already knew breaking up the book into a series of small books would not pass an agent’s inspection. But now…now the decision to self-publish made the series possible and quite intriguing.

 

In the original book proposal, each chapter was a different situation – war, AIDS, 9/11, workplace – where people have to cope with the death of a friend. As George and I talked, he pointed out the obvious: each chapter could be a separate book. And though it has morphed somewhat, his original observation has proven true.

 

In March of this year, 3-1/2 years after starting my research and writing, I published the first in the Friend Grief series: Friend Grief and Anger: When Your Friend Dies and No One Gives A Damn. Its purpose is to introduce the concept of friend grief, why it’s often disrespected and the anger felt as a result. The following month, Friend Grief and AIDS: Thirty Years of Burying Our Friends came out. Those books, as well as the new one, Friend Grief and 9/11: The Forgotten Mourners, were rooted in personal experience. And although I expand well beyond my own situation, the intensity made them difficult at times to write.

 

What serializing has done was enable me to expand on topics that deserved far more space than one chapter. The 9/11 book is the longest so far at 14,000 words. I suspect the next one, Friend Grief and Community: Band of Friends, about the military and how grief/survivor guilt contribute to PTSD and suicide, may be longer. The final two books in the series will be about workplace grief (with a very broad definition of workplace) and people who made major life changes brought on by the death of a friend.

 

Serializing is not for everyone. It’s expensive. When I’m done I will have paid for 6 different covers, 6 rounds of editing, 6 sets of formatting into print and ebooks. When totaled up, it’s probably more than I would’ve paid for one “normal” book. But the marketing is what finally made up my mind. Instead of pitching a book that has one chapter on 9/11 or AIDS or veterans, I have a book about 9/11, a book about AIDS, a book about veterans. That opens up marketing venues that may have been reluctant or even resistant to a single book covering all these topics and more. It has also allowed me to build on my marketing, something I needed to do since I’m in this for the long haul.

 

Then what? What happens after the sixth book is out? Well, I’m already looking past next spring when that happens. First, I re-write book #1.

 

That’s the beauty of self-publishing: you have do-overs whenever you like. Second, I’ll re-purpose the series into one book. I’ll probably need another cover design, and will do some judicious editing, but putting them all in one seems like a nice closing of the circle. I’ll release it as an audio book, too.

 

Finally, I’m working on a memoir I’m helping a friend write, and next year I’ll turn my attention to a full-length book that’s just about men grieving their friends. I promised Porter I’d do that, and I think it’ll contain surprises for a lot of people. It’s certainly opened my eyes. All of that should keep me busy for the next two years or so.

 

The series? Well, there’s always a chance I could add a seventh book. A topic has been suggested to me by several people, but it depends on whether I think I can do it justice. I touch on it in the fourth book, but it’s a topic that frankly scares me (which may be an indication that I should definitely write about it).

 

The other advantage to a series is that you build your audience. Few things are as exciting as a reader asking you “what’s next?” And to have those people actually suggesting new titles for the series, well, that’s exciting! That means they’re not just invested in your series, they’re invested in you. Is there a higher compliment?

***

Thank you Viki for sharing your publishing journey with us. You show how creative ideas and supportive friends have helped you step out of your comfort zone to find new ways to get your work out there. And thanks to all your hard work over these past few years, when we google “friend grief”, we get a myriad of resources from you about dealing with the loss of a friend  rather than information about dealing with the loss of  pet which occurred before you came on the scene. Congratulations on your very worthy mission!

Friendgrief and Anger, first book
Friendgrief and Anger, first book

 

Friendgrief and AIDS, second book
Friendgrief and AIDS, second book

 

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Friend Grief and 9/11, Third book

 

 

 

Author Bio:

Victoria Noe has been a writer most of her life, but didn’t admit it until 2009. After earning a Masters from the University of Iowa in Speech & Dramatic Art, she moved to Chicago, where she worked professionally as a stage manager, director and administrator, as well as a founding board member of the League of Chicago Theatres. Her next career was as a professional fundraiser, raising money for arts, educational and AIDS service organizations. After a concussion ended a successful sales career, she switched gears to keep a promise to a friend to write a book. Her freelance articles have appeared in Chicago Tribune and Windy City Times. She also reviews books on BroadwayWorld.com. Victoria lives in Chicago with her family.

Viki can be reached on :

Twitter @Victoria_Noe

Facebook: Friendgrief Victoria Noe

Google+

Goodreads

Website: Friend Grief blog

How about you? Have you thought of serializing your book?

Viki has generously offered to give each of her books to three separate commenters whose names will be selected at random.

We’d love to hear from you. Please leave your comments below~

Next Week:

Monday, 9/30: Memoir Author Shirley Showalter will discuss “How a Chance Encounter Sealed My Reason for Writing Blush,a Real Life Plain Story in conjunction with her book launch. She will give away a free copy of her memoir to a  commenter whose name will be selected in a random drawing.

Friday, 10/4:  In preparation for National  Life Writing Month in November, Memoir Author and Teacher Denis Ledoux of The Memoir Network will present a series of memoir writing tips-action, character, theme and setting -for  all the Fridays in October.

10/4: “Memoirs Need to be Action-Driven”