Tag Archives: Porter Anderson

Social Media: Friend or Foe? 8 Lessons I’ve Learned About Using Social Media

Posted by Kathleen Pooler/@kathypooler

 

“ By prevailing over all obstacles and distractions, one may unfailingly arrive at his chosen destination.”  Christopher Columbus (1451-1506)

 

dreamstime_xs_38135758.jpg?
Friend or Foe?
Photo Credit: Dreamstimefree

 

Since establishing an online presence has become an essential task for any writer who seeks publication, the topic of how to handle social media comes up a lot these days. In fact, I have received several requests to do a blog post about how to manage both social media and writing.

 

I do not profess to be a social media expert. There are plenty of people out there, many whom I have learned a great deal from—Dan Blank, Joanna Penn, Jeff GoinsJane Friedman, Porter Anderson, Nick Thacker, Christina Katz,  Nina Amir, Alexis Grant, Michael Hyatt,Kristen Lamb—to name a few. I’m happy to pay forward what I have learned and offer some tips on what has helped me turn what can be perceived as a foe—time drain, distraction—into a friend—making meaningful connections.

 

The main question I receive is:

 

How can I make social media work for me?

 

Here are a few lessons I’ve learned along the way:

1.  I need social media to reach my audience (since I’m not a celebrity). This presumes I know who I am and can communicate this clearly via author profile/bio. (Branding)

2.  When I communicate on social media, I need to project my authentic self. My participation in social media is an extension of who I am and what my beliefs are.

3.  I need to follow proper etiquette

4.  The only way I’m going to know what works is to try different social media channels.

5.  I need a way of measuring what’s working, i.e. Google Analytics, Twitter stats, etc.

6.  I can’t do it all. After I’ve tried some out, I need to select a few to concentrate on.

7.  I need to rein in, set limits and manage the time I spend on social media.

8. I need to be social and remember that the main advantage of using social media is to make meaningful connections.

 

Here’s how I’ve put these lessons into action:

1.  I make sure my profile is up to date and consistent with my brand across all channels.

2.  I check myself at the door before I post anything anywhere.

3.  I try to keep a ratio of 1:5 in sharing my work: works of others.

4. I tried numerous channels and concentrate my efforts on my blog,Twitter (Hootesuite) and Triberr. I use Facebook, LinkedIn, Pinterest, Google+  and Goodreads but to a lesser degree.

5. I use WordPress stats, Google Analytics,Twitter stats . I recently signed up for Sumall.com (free) which offers daily and weekly summaries of interactions across my channels-Twitter, Facebook, blog and Google+.

6.   Same as #4 and check out this post by Dan Blank: “I Am Changing How I Use Social Media: More Social, Less Media.”

7. As per Porter Anderson’s suggestion, I signed up for Rescue Time, a tracking system for improving productivity by managing social media distraction. Pomodora is another popular tool to use.

8. I have made many meaningful connections over these past five years of being on social media. This has led to guest posting opportunities both on my blog and for other blogs. And the way I keep track of all my contacts and activities is a productivity system called Highrise.

 

A few extra pointers:

 

* Be consistent with blogging at least weekly.

* Comment on other blogs that align with your brand.

* Share the work of others freely. If you use Twitter, use #hashtags to extend the reach of the post or book review.

* Probably the nicest thing you can do for fellow authors is to post reviews of their books.

 

 

Turn social media into a friend who helps you make meaningful connections and extend your reach to your audience.

 

 

 

 

How about you? How do you manage to balance social media with writing? Is social media a friend or foe?

 

I’d love to hear from you. Please leave your comments below~

 

 

***Newsflash***

I’m pleased to announce that after months of researching, listening, pondering and praying, I have finally made a decision about the best route to publication for my “baby”. I signed with a small publisher this week! Stay tuned for more details.

Also, thanks to all of you who participated in my Memoir Title survey. Your comments helped me to clarify the title that I feel best reflects the heart of my story. I ended up keeping the original title but I changed the subtitle. Introducing:

Ever Faithful to His Lead: My Journey Away From Memoir

Announcement of  winners of Doreen Cox’s memoir and novella:

Congratulations, Kathy and Debbie! Thank you for stopping by and commenting. Kathy, you won Doreen’s memoir,  Adventures in Mothersitting and Debbie, you won Doreen’s novella, A Sacred Journey.

 

On Thursday, 4/10/14, I am honored to participate in a Wow-WomenonWriting Book Tour for social media strategist and author Frances Caballo. Her new book, Avoid the Social Media Time Suck: A Blueprint for Writers to Create Online Buzz for Their Books and Still Have Time To Write should help answer a lot of questions that we have on managing social media.

 

Hope to see you there , too.

 

 

 

 

Divide and Conquer: Turning a Book into a Series by Victoria Noe

Posted by Kathleen Pooler/@kathypooler with Victoria Noe/@Victoria_Noe

 

“In our world, divide and conquer must become define and empower.” Audre Lorde

 

It is my pleasure to welcome Viki Noe back for a guest post on why she decided to turn her nonfiction book about friend grief into a series. Viki and I met in Dan Blank’s  Build Your Author Platform Course in 2011 and have been mentoring each other ever since. Viki has recently released her third in a series of books on dealing with the loss of a friend.

Welcome back, Viki!

MG00239-20120102-1626 viki profile
Victoria Noe, Author

The Story Behind the  Story…

It’s been four years since I embarked on the latest reinvention of my work life. The learning curve – coinciding with explosive change in the publishing world – has been steep and constant. That’s the thing about being a writer  these days (self-published or not): you are constantly learning. It might be new technology, new marketing possibilities, new opportunities. But learn you must if you are to be successful in your craft or business.

 

One of the things I learned was to choose my mentors carefully. Kathy is one. Porter Anderson is another. And so is George Davis. Kathy keeps me grounded and focused on the craft of writing, as well as a constant, gentle reminder of the importance of supportive friends. Porter keeps me informed and occasionally entertained on the business side. And George…well, George is the person responsible for my book becoming a series.

 

I spent about 18 months shopping my book about people grieving the death of a friend. I went to pitch slams at conferences, researched agencies, sent queries and proposals. Those who were professional enough to respond (about half) gave a variation of the same response: great idea, but they didn’t know how to market it.

One day I opened the email with the latest rejection and said to myself, ‘well, I do.’ That’s when I took Porter’s advice to self-publish. Not long after, I was having lunch at Book Expo with friends, including George. I told him of my decision to self-publish, which he enthusiastically supported. Then he said,

“I’m telling you, this should be a series.”

 

If memory serves me, it wasn’t the first time he’d made that suggestion. I already knew breaking up the book into a series of small books would not pass an agent’s inspection. But now…now the decision to self-publish made the series possible and quite intriguing.

 

In the original book proposal, each chapter was a different situation – war, AIDS, 9/11, workplace – where people have to cope with the death of a friend. As George and I talked, he pointed out the obvious: each chapter could be a separate book. And though it has morphed somewhat, his original observation has proven true.

 

In March of this year, 3-1/2 years after starting my research and writing, I published the first in the Friend Grief series: Friend Grief and Anger: When Your Friend Dies and No One Gives A Damn. Its purpose is to introduce the concept of friend grief, why it’s often disrespected and the anger felt as a result. The following month, Friend Grief and AIDS: Thirty Years of Burying Our Friends came out. Those books, as well as the new one, Friend Grief and 9/11: The Forgotten Mourners, were rooted in personal experience. And although I expand well beyond my own situation, the intensity made them difficult at times to write.

 

What serializing has done was enable me to expand on topics that deserved far more space than one chapter. The 9/11 book is the longest so far at 14,000 words. I suspect the next one, Friend Grief and Community: Band of Friends, about the military and how grief/survivor guilt contribute to PTSD and suicide, may be longer. The final two books in the series will be about workplace grief (with a very broad definition of workplace) and people who made major life changes brought on by the death of a friend.

 

Serializing is not for everyone. It’s expensive. When I’m done I will have paid for 6 different covers, 6 rounds of editing, 6 sets of formatting into print and ebooks. When totaled up, it’s probably more than I would’ve paid for one “normal” book. But the marketing is what finally made up my mind. Instead of pitching a book that has one chapter on 9/11 or AIDS or veterans, I have a book about 9/11, a book about AIDS, a book about veterans. That opens up marketing venues that may have been reluctant or even resistant to a single book covering all these topics and more. It has also allowed me to build on my marketing, something I needed to do since I’m in this for the long haul.

 

Then what? What happens after the sixth book is out? Well, I’m already looking past next spring when that happens. First, I re-write book #1.

 

That’s the beauty of self-publishing: you have do-overs whenever you like. Second, I’ll re-purpose the series into one book. I’ll probably need another cover design, and will do some judicious editing, but putting them all in one seems like a nice closing of the circle. I’ll release it as an audio book, too.

 

Finally, I’m working on a memoir I’m helping a friend write, and next year I’ll turn my attention to a full-length book that’s just about men grieving their friends. I promised Porter I’d do that, and I think it’ll contain surprises for a lot of people. It’s certainly opened my eyes. All of that should keep me busy for the next two years or so.

 

The series? Well, there’s always a chance I could add a seventh book. A topic has been suggested to me by several people, but it depends on whether I think I can do it justice. I touch on it in the fourth book, but it’s a topic that frankly scares me (which may be an indication that I should definitely write about it).

 

The other advantage to a series is that you build your audience. Few things are as exciting as a reader asking you “what’s next?” And to have those people actually suggesting new titles for the series, well, that’s exciting! That means they’re not just invested in your series, they’re invested in you. Is there a higher compliment?

***

Thank you Viki for sharing your publishing journey with us. You show how creative ideas and supportive friends have helped you step out of your comfort zone to find new ways to get your work out there. And thanks to all your hard work over these past few years, when we google “friend grief”, we get a myriad of resources from you about dealing with the loss of a friend  rather than information about dealing with the loss of  pet which occurred before you came on the scene. Congratulations on your very worthy mission!

Friendgrief and Anger, first book
Friendgrief and Anger, first book

 

Friendgrief and AIDS, second book
Friendgrief and AIDS, second book

 

perf5.000x8.000.indd
Friend Grief and 9/11, Third book

 

 

 

Author Bio:

Victoria Noe has been a writer most of her life, but didn’t admit it until 2009. After earning a Masters from the University of Iowa in Speech & Dramatic Art, she moved to Chicago, where she worked professionally as a stage manager, director and administrator, as well as a founding board member of the League of Chicago Theatres. Her next career was as a professional fundraiser, raising money for arts, educational and AIDS service organizations. After a concussion ended a successful sales career, she switched gears to keep a promise to a friend to write a book. Her freelance articles have appeared in Chicago Tribune and Windy City Times. She also reviews books on BroadwayWorld.com. Victoria lives in Chicago with her family.

Viki can be reached on :

Twitter @Victoria_Noe

Facebook: Friendgrief Victoria Noe

Google+

Goodreads

Website: Friend Grief blog

How about you? Have you thought of serializing your book?

Viki has generously offered to give each of her books to three separate commenters whose names will be selected at random.

We’d love to hear from you. Please leave your comments below~

Next Week:

Monday, 9/30: Memoir Author Shirley Showalter will discuss “How a Chance Encounter Sealed My Reason for Writing Blush,a Real Life Plain Story in conjunction with her book launch. She will give away a free copy of her memoir to a  commenter whose name will be selected in a random drawing.

Friday, 10/4:  In preparation for National  Life Writing Month in November, Memoir Author and Teacher Denis Ledoux of The Memoir Network will present a series of memoir writing tips-action, character, theme and setting -for  all the Fridays in October.

10/4: “Memoirs Need to be Action-Driven”

 

Writer’s Digest Conference East 2013 Take-aways: You Already Have Everything You Need

Posted by Kathleen Pooler/@kathypooler

“Think of the readers who will love your story and believe that you already have everything you need to get your story to them” Tayari Jones, Author of Silver Sparrow and closing keynote speaker for The Writer’s Digest East Conference in NYC, 4/7/13

Writer’s conferences are a wonderful way to learn your craft, update yourself on industry trends and network with like-minded people. I usually find I get out what I put in and what I found in New York City at this year’s Writer’s Digest Conference was magical. Since this is my third WD conference, I went  prepared to hone in on my specific needs–memoir revision, pitching, networking and listening to agents and publishers speak to ever-changing publishing options.

Two main take-aways:

1. Traditional and self-publishing are here to stay and can work together in peaceful coexistence with the emergence of hybrid publishing developing where an author chooses the combination of publishing options.

2. The changing role of the literary agent where “new routes to productivity and profit need to be explored” (Kristin Nelson, Literary Agent for Hugh Howey, Author of Wool. )

For a detailed discussion of this, please see Porter Anderson’s Ether for Authors, “Who is Pitching Whom”

In the end, it seemed to all boil down to putting your energies into writing a good story. Writing is the only way you will get published.

Here’s a few nuggets I gathered to share with you:

Photo Credit "Treasure Chest-250" uploaded form Flickr Creative Commons
Photo Credit “Treasure Chest-250” uploaded form Flickr Creative Commons

*  “When doing a reading of your work, create curiosity in the reader by reading from a point of high drama. Honor your work by letting it speak for itself.”  Journalist/Critic/Writer/Speaker Porter Anderson, Public Speaking for Writers: How to Turn Reading Into Book Sales Boot Camp

*  ” Be an author entrepreneur. Agents are partners with writers. The role is shifting and there are no gatekeepers.” Panel on The Future of Publishing

*  ” Break into the market by pitching smaller magazines before pitching big magazines. Do a few short items first to establish credibility. Try online. Don’t pitch a story idea ,write a brilliant essay.” Panel on How to Write for Big Name Publications.

*   ” Write from your true self–get in touch with that self. You are a river that is ever flowing and craft is the riverbank. Marry craft to self.” Author and #1 Bestselling Writing Coach James Scott Bell , Opening Keynote Speaker

*   “Readers need to bond with and care about the protagonist in the first paragraph; set up the protagonist’s character traits within the first five pages.” Literary Agent /Author Donald Maass, Creating the Greatest Characters of Your Career

*   ” In revision, ask: what is the story? the theme?do the scenes tie in with the theme and move the plot along? What needs more work? Don’t let the perfect be the enemy of the good.” Editor, Cheryl Klein

*    ” Generate your own work by listening to your own voice- only 2% comes from authentic self; count words; don’t try to organize at first. Think Scene, Series (meaningful repetition and variation) and  Theme.” Author/Founder, Book Architecture, Stuart Horwitz, The First Draft- Revision Demystified

*     “Become a servant to your reader. Your story is waiting to be read. Get it done- no excuses.” Author Adriana Trigiani, Central Keynote Speaker, Your Writing Life.

*     “Three things you need to write a successful memoir: Strong writing voice; Narrative hook –Remember SMILE- shocking, memorable, inspiring, loving, entertaining– and Author platform.” Literary Agent /Author Regina Brooks, Serendipity Literary Agency LLC, You Should Really Write A Memoir

*    “We live in a 140-character world. Your first ten pages have to sing.” Literary Agent Paula Munier, The First Ten Pages.

***

Questions agents asked during the Pitch Slam where we had two minutes to pitch our story to literary agents and one minute for their response:

How is your story unique in the market?

What is your author platform?

What is your narrative arc?

What is your purpose for telling your story?

Why would I want to read your story?

Who is your audience?

What is your marketing plan?

***

I left the conference feeling motivated and committed to keep writing as well as uplifted by the efforts of all in the publishing industry to keep moving forward, despite the digital disruptions and unknowns ahead.

 

How about you? If you’ve been to a writer’s conference, what take-aways do you have to share? Please leave your comments below~

 

Next week: The Face of Alzheimer’s Dementia: A Memoir Moment